Oftentimes reverb is an afterthought: “Just put reverb on a stereo aux, choose the right preset, and done”. Though the topic of reverb is far more nuanced and in depth than just a simple statement, you should consider that reverb needs to be treated as another instrument source.
Too often, reverb is neglected and nasty frequency build ups occur. Just as we typically need to add some EQ and compression on a guitar or vocal line to make it sit “just right” in the mix, at a specific frequency range, we must think of reverb in the same way. Use an EQ and compressor pre/post reverb and tweak to taste. Go crazy! Remember, you’re making art.